SingldOut is an exclusive dating site connecting single professionals via LinkedIn.

In addition to standard dating platform features, such as creating user profile, uploading pictures and adding personal info, searching for partner online, viewing individual's profiles, and online chatting, SingldOut users have a chance to find biologically compatible partner by the means of a DNA test kit.

Users sign up and receive a DNA test kit in the mail, spit into a cup, and send the kit back to be tested for mutations in a serotonin transporter gene and a group of three genes that belong to the human leukocyte antigens (HLA) system.

Results from the DNA test are posted on the user's profile and can be compared with the results of other users.

Project background

Co-founders of SingldOut approached EffectiveSoft to update the existing online dating site. The site had an obsolete design that didn't work particularly well.

What we did

Our team communicated closely with the customer to ensure our product would meet their needs. Based on the customer's requirements, we first created the mock-ups and then offered a number of UI design variants, from which the customer could choose the one they liked most.

Our specialists have applied Responsive Web Design to make sure the website automatically scales to the size of the screen used. AngularJS, a relatively new JavaScript framework by Google, allows easily switching views depending on whether someone is using a desktop or a smartphone. It also enables an easy conversion of a web application into mobile apps for multiple platforms like iOS, Android, and Windows Phone.

The results

As a result of coordinated team work, EffectiveSoft delivered a turnkey solution that exceeded customer's expectations.

Learn more about EffectiveSoft's design solutions here.

Project resume

Business model

Time & Material

Development model


Project workload

About 3000 man-hours

Project team

1 Project Manager, 2 PHP Developers, 2 JavaScript Developers, 1 Designer,1 QA Specialist


Customer's requirements

Lines of code



PHP, JavaScript, HTML

Technologies & tools

Linux, PHP 5.4, Apache 2, Composer, GIT, bash, Symfony, PHPStorm, dbForge Studio for MySQL, PuTTy, JavaScript, CSS Animation, Ajax, HTML, AngularJS, jQuery


Online dating

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