SingldOut is an exclusive dating site connecting single professionals via LinkedIn.
In addition to standard dating platform features, such as creating user profile, uploading pictures and adding personal info, searching for partner online, viewing individual's profiles, and online chatting, SingldOut users have a chance to find biologically compatible partner by the means of a DNA test kit.
Users sign up and receive a DNA test kit in the mail, spit into a cup, and send the kit back to be tested for mutations in a serotonin transporter gene and a group of three genes that belong to the human leukocyte antigens (HLA) system.
Results from the DNA test are posted on the user's profile and can be compared with the results of other users.
Co-founders of SingldOut approached EffectiveSoft to update the existing online dating site. The site had an obsolete design that didn't work particularly well.
Our team communicated closely with the customer to ensure our product would meet their needs. Based on the customer's requirements, we first created the mock-ups and then offered a number of UI design variants, from which the customer could choose the one they liked most.
As a result of coordinated team work, EffectiveSoft delivered a turnkey solution that exceeded customer's expectations.
Learn more about EffectiveSoft's design solutions here.
Time & Material
About 3000 man-hours
Lines of code
Technologies & tools