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E-commerce recommender systems: how they work and why they matter
When scrolling through an online store, you might notice items popping up just when you need them. Nobody is reading your mind: this is a recommender system at work.
Bringing machine learning into Ecommerce
What is the difference between online and offline stores? In an offline store, you can get to know your customers and learn their habits and preferences. With an online store, you can't ask everyone who visits your store how you can help them. However, that can be changed by harnessing machine learning. In this article, you will learn how machine learning can be a game changer for your e-commerce business and the best strategies for implementing machine learning solutions.