Case Study: Video e-Commerce Platform - EffectiveSoft
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Video e-commerce platform

A public online marketplace that helps its clients across various industries sell their services and products and collect donations via forms embedded in videos.

Video e-Commerce Platform

    Client and Challenge

    The client turned to EffectiveSoft with a request to remotely assist their in-house team in the development of an e-commerce app — a video e-commerce platform for influencers who sell their products and services via video.

    We were challenged to develop video players for the most popular platforms.


    The video e-commerce platform provides users with the opportunity to distribute coupons, sell products, collect donations, as well as get reports and conduct surveys.

    Main features of the platform


    The team at EffectiveSoft developed a player for the most popular web-browsers and a player for iOS devices.

    A video is shoppable and contains either links to the partners’ sites or a description of a product or service mentioned in the video.

    Social media

    In order to increase audience reach, our team ensured the players’ compatibility with social media networking platforms. As soon as the video content with branded products or a donation option is published, the users can share them via Facebook, Twitter, Yahoo!, LinkedIn, MySpace, Google, etc.


    Our team has integrated the PayPal and Braintree payment systems compliant with PCI DSS(Payment Card Industry Data Security Standard) to ensure convenient and secure payments.

    Analytics and reporting

    Robust analytics and reporting tools provide insights into customers’ interaction, sales, trends, and a business footprint. There is also a line graph visualizing the number of reposts to social networks, shares via email, and embedded link shares.


    Industry: Online Media, Advertising, e-Commerce
    Languages: Java, JavaScript, HTML 5
    Technologies and Tools: JavaScript, JPA, REST, WebServices, MySQL

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