What we do
Our expertise
- Product engineering
  Full-cycle product engineering services.
- AI solutions
  Development, integration and implementation of AI.
- Cloud
  Scalable and highly accessible cloud-based applications.
- Design
  effective.design UX Studio—part of EffectiveSoft.
- Data services
  A range of services from processing to analytics.
Our focus domains
- Fintech
  Full-cycle financial software development services.
  - Fintech
  - Fintech apps
- Trading
  Robust, secure, and scalable trading solutions.
- Healthcare
  Cutting-edge solutions tailored for medical facilities.
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Who we are
Company information
- About us
  Our people and values.
- Leadership
  Our strategic leaders and bold visionaries.
- Experts
  Our problem-solvers and tech minds.
Company updates
- News
  Our news, press releases, and announcements.
- Blog
  Expert articles and interviews with our professionals.
Join us
- Careers
  Our job opportunities, benefits, and company culture.
Oracle APEX: Smart way to build business apps on your existing Oracle Database
How we work
Delivery models
- Nearshore
  Nearshore custom software development.
Outsourcing models
- Dedicated teams
  Hire a whole group of our experts for your project.
  - Dedicated teams
  - Staff augmentation
Development methodology
- Agile
  An iterative software development approach.
Comprehensive cross-platform app to empower GCC investors with market data on the fly
Case studies

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“I do believe strong financial stewardship is one of the core pillars that ensures a company’s long-term success and financial health. Transparency, liaison, and accountability have always been my professional credo, guiding me to make financially sound decisions that benefit both our company and its clients.”

About

Alexander Horbach, a financial management maven, is our Chief Financial Officer (CFO) with 20 years of professional experience in accounting and finance.

During his tenure, Alexander has graduated from prestigious educational institutions, such as the Stockholm School of Economics and Hock International, and developed a wide array of pertinent skills. His expertise encompasses corporate finance, budgeting, financial analysis, financial and management accounting, legal consulting, and more. By securing the CIMA Certificate in Business Performance Management and the ACCA Diploma in International Financial Reporting, Alexander has reinforced his skills yet further, which makes him an invaluable asset to the management board of our company.

Being in charge of a strong accounting and finance team, Alexander oversees all finance operations occurring at EffectiveSoft and guides prudent investment, financing, and dividend decisions. His unique skill sets and effective management enable the organization to fully realize its strategic goals and continue its primary mission as a software development company.

Alexander is a top-tier professional in his field, and EffectiveSoft is thrilled to have him as part of the team. His proactive financial foresight has proved its efficacy in multiple scenarios, helping the company avoid financial risks and improve the growth and profitability trajectory.