What we do
Our expertise
- Product engineering
  Full-cycle product engineering services.
- AI solutions
  Development, integration and implementation of AI.
- Cloud
  Scalable and highly accessible cloud-based applications.
- Design
  effective.design UX Studio—part of EffectiveSoft.
- Data services
  A range of services from processing to analytics.
Our focus domains
- Fintech
  Full-cycle financial software development services.
  - Fintech
  - Fintech apps
- Trading
  Robust, secure, and scalable trading solutions.
- Healthcare
  Cutting-edge solutions tailored for medical facilities.
Hackathon returns to EffectiveSoft with new ideas in Generative AI
Who we are
Company information
- About us
  Our people and values.
- Leadership
  Our strategic leaders and bold visionaries.
- Experts
  Our problem-solvers and tech minds.
Company updates
- News
  Our news, press releases, and announcements.
- Blog
  Expert articles and interviews with our professionals.
Join us
- Careers
  Our job opportunities, benefits, and company culture.
Oracle APEX: Smart way to build business apps on your existing Oracle Database
How we work
Delivery models
- Nearshore
  Nearshore custom software development.
Outsourcing models
- Dedicated teams
  Hire a whole group of our experts for your project.
  - Dedicated teams
  - Staff augmentation
Development methodology
- Agile
  An iterative software development approach.
Comprehensive cross-platform app to empower GCC investors with market data on the fly
Case studies

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“Our success isn’t measured by the number of closed deals but by the long-term, value-driven relationships we build with our clients.”

About

Darya Shkarubo is the Head of Sales at EffectiveSoft committed to building long-term relationships and empowering our sales team. Starting as an IT consultant at our company in 2019, Darya continued her journey of creating strong partnerships and solving business challenges of our clients. As a leader of our sales team, she is responsible for shaping the sales strategies aligning with our values and objectives and working with clients from various industries and regions. Leveraging her background in business development, as well as communication, analytics, and CRM skills, Darya dives deep into clients’ core needs to ensure project success and client satisfaction.

Darya is a great Head of Sales who brings both professionalism and creativity to her role. Working with her is always a positive experience, as she consistently finds innovative solutions to complex challenges. Darya demonstrates strong leadership qualities and has a natural talent for building relationships with both clients and team members. Her professional approach and ability to think outside the box make her very effective.