What we do
Our expertise
- Product engineering
  Full-cycle product engineering services.
- AI solutions
  Development, integration and implementation of AI.
- Cloud
  Scalable and highly accessible cloud-based applications.
- Design
  effective.design UX Studio—part of EffectiveSoft.
- Data services
  A range of services from processing to analytics.
Our focus domains
- Fintech
  Full-cycle financial software development services.
  - Fintech
  - Fintech apps
- Trading
  Robust, secure, and scalable trading solutions.
- Healthcare
  Cutting-edge solutions tailored for medical facilities.
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Who we are
Company information
- About us
  Our history, mission, and vision.
- Leadership
  Our strategic leaders and bold visionaries.
- Experts
  Our problem-solvers and tech minds.
Company updates
- News
  Our news, press releases, and announcements.
- Blog
  Expert articles and interviews with our professionals.
Join us
- Careers
  Our job opportunities, benefits, and company culture.
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How we work
Delivery models
- Nearshore
  Nearshore custom software development.
Outsourcing models
- Dedicated teams
  Hire a whole group of our experts for your project.
  - Dedicated teams
  - Staff augmentation
Development methodology
- Agile
  An iterative software development approach.
Comprehensive cross-platform app to empower GCC investors with market data on the fly
Case studies

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“For me, the key is to care. I’d rather not start at all than take on something that doesn’t drive me or spark passion. Paying attention, taking responsibility, and forming emotional connections with people and situations—these are what truly help me move forward.”

About

Arina Lozyuk, Head of Marketing at EffectiveSoft, is an inspirational leader of her team and a skillful expert adept in developing successful marketing initiatives. Arina continuously perfects her competence with professional achievements—recently she obtained a master’s degree in digital marketing at London Business School. She fosters a productive and collaborative environment among her team members, encouraging them to achieve outstanding results.

Combining over 12 years of proven track record in creating impressive marketing strategies and a profound understanding of cutting-edge tactics and business needs, Arina focuses on building a powerful brand that resonates with our partners. Analyzing marketing efforts, aligning them with the company’s goals and identifying and seizing opportunities, she is one of the key people behind the company’s success.

Arina has an amazing ability to find solutions to even the most tricky challenges. She is remarkably hardworking and fully committed to her work. Arina is a great leader who motivates and inspires others to work as a team. Since she joined the Company, the communication between departments has developed into an effective collaboration.