What we do
Our expertise
- Product engineering
  Full-cycle product engineering services.
- AI solutions
  Development, integration and implementation of AI.
- Cloud
  Scalable and highly accessible cloud-based applications.
- Design
  effective.design UX Studio—part of EffectiveSoft.
- Data services
  A range of services from processing to analytics.
Our focus domains
- Fintech
  Full-cycle financial software development services.
  - Fintech
  - Fintech apps
- Trading
  Robust, secure, and scalable trading solutions.
- Healthcare
  Cutting-edge solutions tailored for medical facilities.
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Who we are
Company information
- About us
  Our history, mission, and vision.
- Leadership
  Our strategic leaders and bold visionaries.
- Experts
  Our problem-solvers and tech minds.
Company updates
- News
  Our news, press releases, and announcements.
- Blog
  Expert articles and interviews with our professionals.
Join us
- Careers
  Our job opportunities, benefits, and company culture.
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How we work
Delivery models
- Nearshore
  Nearshore custom software development.
Outsourcing models
- Dedicated teams
  Hire a whole group of our experts for your project.
  - Dedicated teams
  - Staff augmentation
Development methodology
- Agile
  An iterative software development approach.
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Case studies

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“Transforming vision into reality through innovation and technology is our purpose. Remaining hyper focused on delivering remarkable value to our customers and delighting our employees along the way is how we achieve our purpose.”

About

Mark brings over 3 decades of leadership in software product development, blending deep technical expertise with a sharp business mindset. As CTO of EffectiveSoft, he partners with clients to solve complex business challenges through innovative digital solutions. With a proven track record across industries like healthcare, fintech, and real estate, Mark is passionate about helping software companies accelerate product delivery, modernize architectures, and scale intelligently.

His specialties include:

Agentic AI and ML systems modernizing business operations and processes
Data platform integration for transparent data intelligence and decision-making
Cloud-native architectures and scalable infrastructure
Continuous quality and DevOps enablement
Modern software development lifecycle (SDLC) practices
Leadership development
Startup advisory and coaching

Mark thrives at the intersection of technology and business—helping organizations move faster, build smarter, and stay ahead in a competitive digital landscape.

Since the launch of my startup, having Mark on board as our fractional CTO has been an incredible experience. His extensive industry expertise has been invaluable, and I’ve gained so much from working alongside him. I’m excited to continue growing my startup with his guidance and support.