What we do
Our expertise
- Product engineering
  Full-cycle product engineering services.
- AI solutions
  Development, integration and implementation of AI.
- Cloud
  Scalable and highly accessible cloud-based applications.
- Design
  effective.design UX Studio—part of EffectiveSoft.
- Data services
  A range of services from processing to analytics.
Our focus domains
- Fintech
  Full-cycle financial software development services.
  - Fintech
  - Fintech apps
- Trading
  Robust, secure, and scalable trading solutions.
- Healthcare
  Cutting-edge solutions tailored for medical facilities.
Hackathon returns to EffectiveSoft with new ideas in Generative AI
Who we are
Company information
- About us
  Our history, mission, and vision.
- Leadership
  Our strategic leaders and bold visionaries.
- Experts
  Our problem-solvers and tech minds.
Company updates
- News
  Our news, press releases, and announcements.
- Blog
  Expert articles and interviews with our professionals.
Join us
- Careers
  Our job opportunities, benefits, and company culture.
Oracle APEX: Smart way to build business apps on your existing Oracle Database
How we work
Delivery models
- Nearshore
  Nearshore custom software development.
Outsourcing models
- Dedicated teams
  Hire a whole group of our experts for your project.
  - Dedicated teams
  - Staff augmentation
Development methodology
- Agile
  An iterative software development approach.
Comprehensive cross-platform app to empower GCC investors with market data on the fly
Case studies

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“Design goes beyond aesthetics—it’s about solving problems and enhancing the user journey. True innovation comes from understanding users and pursuing excellence.”

About

Maryia, our Senior UI/UX Designer, has over seven years of experience in the IT industry. While she holds a degree in languages, which enhances her ability to connect with clients and deeply understand their goals, she decided to pursue a career in design.

To refine her skills, Maryia immersed herself in extensive specialized training, gaining proven expertise in UI/UX animation, web design, product design, and marketing. Her dedication to mastering these disciplines is reflected in her work and the creative ideas she brings to each project.

At EffectiveSoft, Maryia led a complete redesign of the company’s website, which has already received positive feedback and attracted new business opportunities. Her role goes beyond design; she mentors our designers, keeps in touch with clients, participates in presales, and handles other design-related tasks, making her an indispensable member of our team.

Maryia’s talent and dedication are evident in every aspect of her work. She creates designs that are both intuitive and visually impressive, balancing aesthetics with functionality. Her deep understanding of user experience and her thoughtful approach to design have significantly contributed to the success of our project. Maryia’s work reflects a blend of creativity, precision, and sophistication.

EffectiveSoft’s client

Articles by Maryia Dudarenko (1)

10 months ago 8 min read

Challenges in Power BI projects and how to deal with them

In today’s data-driven world, business intelligence tools have become go-to solutions for many organizations looking to leverage their data for strategic decision-making. However, having a BI tool is only the first step in that endeavor. The next is using it correctly to effectively gain insights.