About
Meet Anton Karzhavin, a Solution Consultant at EffectiveSoft. Working across presales, product ownership, and business analysis, Anton evaluates software initiatives through multiple lenses at once: business goals, product logic, technical constraints, and eventual risks.
Anton has spent his entire career in IT. He studied computer systems security and entered the field while still at university, joining a major enterprise retail company. There, he moved from technical execution into project management and ultimately ran the company’s entire online store, gaining hands-on commercial experience with high-volume digital platforms.
He then worked in custom software development for over a decade. His track record spans business analysis and product management leadership, full presale cycles, and initiatives involving multiple stakeholders and complex integrations.
Anton has completed the ENDGAME AI-Native Leadership training and holds certifications across various digital content management platforms, commerce systems, and software development frameworks like SAFe and Scrum.
At EffectiveSoft, he applies this experience to support client-facing work and mentor our teams, ensuring focus stays on how the software will actually support business goals.