What we do
Our expertise
- Product engineering
  Full-cycle product engineering services.
- AI solutions
  Development, integration and implementation of AI.
- Cloud
  Scalable and highly accessible cloud-based applications.
- Design
  effective.design UX Studio—part of EffectiveSoft.
- Data services
  A range of services from processing to analytics.
Our focus domains
- Fintech
  Full-cycle financial software development services.
  - Fintech
  - Fintech apps
- Trading
  Robust, secure, and scalable trading solutions.
- Healthcare
  Cutting-edge solutions tailored for medical facilities.
Hackathon returns to EffectiveSoft with new ideas in Generative AI
Who we are
Company information
- About us
  Our history, mission, and vision.
- Leadership
  Our strategic leaders and bold visionaries.
- Experts
  Our problem-solvers and tech minds.
Company updates
- News
  Our news, press releases, and announcements.
- Blog
  Expert articles and interviews with our professionals.
Join us
- Careers
  Our job opportunities, benefits, and company culture.
Generative AI consulting company: does technology advisory make a difference?
How we work
Delivery models
- Nearshore
  Nearshore custom software development.
Outsourcing models
- Dedicated teams
  Hire a whole group of our experts for your project.
  - Dedicated teams
  - Staff augmentation
Development methodology
- Agile
  An iterative software development approach.
Comprehensive cross-platform app to empower GCC investors with market data on the fly
Case studies

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“When you pay close attention to the details, you’re not just ensuring accuracy—you’re paving the way for successful outcomes.”

About

Introducing Margarita Lubeckaya, a Senior Software Engineer at EffectiveSoft with over 10 years of experience. Margarita holds a bachelor’s degree in engineering, specializing in automated information processing systems, and has a rich skill set across various technologies. She is proficient in JavaScript, HTML, CSS, React, Vue.js, Oracle APEX, and other frameworks and platforms. Margarita started at EffectiveSoft as a front-end developer and advanced to a senior role, gaining the expertise necessary to craft high-performing software. With a combination of hands-on experience, problem-solving skills, and a collaborative approach, Margarita effectively addresses our clients’ challenges and aligns technical solutions with their business goals.

Margarita is a highly skilled developer who combines deep technical expertise with a responsible and results-driven approach. She consistently delivers well-thought-out work, ensuring tasks are completed to the highest standard. Her initiative and attention to detail make her a reliable and invaluable member of the team.

Viktor Kruglikov

Group Manager in PHP HTML

Articles by Margarita Lubeckaya (1)

3 months ago 23 min read

Low-code development: changing the game with Oracle APEX

As technology evolves, software development is becoming more accessible to businesses and individuals. Low-code practices allow developers to build web and mobile applications with minimal coding efforts, saving time and resources. One standout low-code service is Oracle Application Express (APEX), which is gaining traction for its efficiency and ease of use.