What we do
Our expertise
- Product engineering
  Full-cycle product engineering services.
- AI solutions
  Development, integration and implementation of AI.
- Cloud
  Scalable and highly accessible cloud-based applications.
- Design
  effective.design UX Studio—part of EffectiveSoft.
- Data services
  A range of services from processing to analytics.
Our focus domains
- Fintech
  Full-cycle financial software development services.
  - Fintech
  - Fintech apps
- Trading
  Robust, secure, and scalable trading solutions.
- Healthcare
  Cutting-edge solutions tailored for medical facilities.
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Who we are
Company information
- About us
  Our history, mission, and vision.
- Leadership
  Our strategic leaders and bold visionaries.
- Experts
  Our problem-solvers and tech minds.
Company updates
- News
  Our news, press releases, and announcements.
- Blog
  Expert articles and interviews with our professionals.
Join us
- Careers
  Our job opportunities, benefits, and company culture.
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How we work
Delivery models
- Nearshore
  Nearshore custom software development.
Outsourcing models
- Dedicated teams
  Hire a whole group of our experts for your project.
  - Dedicated teams
  - Staff augmentation
Development methodology
- Agile
  An iterative software development approach.
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Case studies

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“Under the pressure of tight deadlines and the focus on delivering a high-quality product, many companies forget about its true value. This can lead to failure. Success depends on empathy and listening to the people you are designing for.”

About

Karina is the company’s design lead and an advocate of design thinking across all areas of work, both internally and with clients.

With over seven years of experience in multidisciplinary design, she brings a new perspective to our design processes and consistently ensures exceptional client experiences on projects EffectiveSoft delivers. Her other areas of focus include developing our company’s branding, participating in marketing campaigns, and communicating our company’s value during the pre-sale phase.

“Let the experts be experts and keep your plate manageable” is some advice I overheard this week. Naturally, I went beyond this and learnt the language of a star player within in my team that will allow us to enhance our communication, and continue to sprint seamlessly towards our goals. Thanks to Karina, our UI/UX game has made some seriously impressive progress in 2023 and long may that continue.

Luke Keogh

Software Product Owner

Articles by Karina Kashuba (1)

1 year ago 19 min read

How to design for accessibility

Creating a welcoming experience for every customer isn't just good business—it's essential. That’s why accessibility should be an integral part of every business strategy, not only in terms of physical spaces but also in the digital realm. As we work toward a future where digital accessibility is the norm rather than the exception, understanding the principles of accessible design becomes critical.