What we do
Our expertise
- Product engineering
  Full-cycle product engineering services.
- AI solutions
  Development, integration and implementation of AI.
- Cloud
  Scalable and highly accessible cloud-based applications.
- Design
  effective.design UX Studio—part of EffectiveSoft.
- Data services
  A range of services from processing to analytics.
Our focus domains
- Fintech
  Full-cycle financial software development services.
  - Fintech
  - Fintech apps
- Trading
  Robust, secure, and scalable trading solutions.
- Healthcare
  Cutting-edge solutions tailored for medical facilities.
Hackathon returns to EffectiveSoft with new ideas in Generative AI
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Company information
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Top 7 frameworks for building AI agents: which one fits your use case?
How we work
Delivery models
- Nearshore
  Nearshore custom software development.
Outsourcing models
- Dedicated teams
  Hire a whole group of our experts for your project.
  - Dedicated teams
  - Staff augmentation
Development methodology
- Agile
  An iterative software development approach.
Comprehensive cross-platform app to empower GCC investors with market data on the fly
Case studies

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“The syntactical nature of reality—the real secret of magic—is that the world is made of words. And if you know the words the world is made of, you can create whatever you wish.”

About

Aleksandar Apostolov is our leading AI expert designing and deploying machine learning systems across industries. He studied quantum physics at Sofia University and pursued advanced AI training at Imperial College London. This background shaped the way Alexandar approaches AI. His deep understanding of math and algorithms helps him create AI solutions that fit the specifics of the task and data.

Before joining EffectiveSoft, Aleksandar spent four years leading AI at a London fintech startup, where he built end-to-end systems that turned volatile market data into reliable forecasts. Later, as a consultant, he helped deliver advanced solutions across Europe—from neural network-driven supply chain optimization to predictive maintenance systems.

His experience goes beyond commercial AI. He established a 2D graphene synthesis facility and lectured at New Bulgarian University. Currently, he is working on gravitational wave detection through deep learning, developing neural architectures that identify signals hidden in quantum noise.

At EffectiveSoft, Aleksandar architects bespoke systems tailored to the specific intersection of data, algorithms, and business objectives. He brings curiosity, precision, and mathematical rigor to every project, focusing on AI solutions that work reliably and remain relevant over time.

Aleks combines mathematical precision, technical expertise, and visionary leadership, making him an invaluable asset to any team. His ability to decode complex systems and engineer groundbreaking solutions not only pushes boundaries but redefines how businesses harness technology. Beyond his technical brilliance, his talent for inspiring teams transforms projects into dynamic, forward-thinking initiatives. Whether shaping cutting-edge AI frameworks or driving corporate innovation, his relentless pursuit of excellence sets new industry standards.

Alexander Towey

Principal Engineer, Cambridge Consultants

Articles by Alexandar Apostolov (3)

1 day ago 22 min read

Top 7 frameworks for building AI agents: which one fits your use case?

Every company wants its workflows to be smarter and more efficient, and AI agents are the ideal solution. These intelligent systems act like loyal employees that operate around the clock, orchestrate a myriad of unrelated workflows simultaneously, and solve big-picture problems independently. But what if building a ground-up AI agent is too costly for your business? AI agent frameworks offer more cost-efficient and time-saving options.

Artificial intelligence

artificial intelligence consulting services

3 weeks ago 31 min read

Generative AI consulting company: does technology advisory make a difference?

Modern businesses have discerned the true value of generative AI: the democratization of art, automated workflows, and substantial cost savings. While some companies rush to adopt the technology no matter the risks, others stay on the sidelines, discouraged by challenges. So, how do you integrate generative AI safely and effectively, turning it into a powerful tool rather than a risky liability for your business? Generative AI strategy consulting is the answer.

Artificial intelligence
IT consulting

3 months ago 19 min read

LLM сomparison: How to choose the right model for your business

Major companies like Spotify, Salesforce, and Duolingo are already using large language models (LLMs) to improve podcast recommendations, facilitate financial analytics, and deliver hyper-personalized experiences to global users. Following their lead, more businesses have begun integrating LLMs into their operations. But with an impressive list of large language models, choosing the right one becomes a challenge.