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Cloud adoption does not guarantee cost-efficiency; in fact, it often results in higher expenses due to reactive decisions, lack of financial governance, and other factors. To prevent this, an accurate assessment of all factors and hidden costs is essential.

In April 2025, EffectiveSoft held its second hackathon around generative AI, where analysts, developers, designers, testers, and other professionals teamed up to turn their ideas into working prototypes within two days. For one of our software engineers, Uladzimir Poddubny, it was a first-time experience.

Major companies like Spotify, Salesforce, and Duolingo are already using large language models (LLMs) to improve podcast recommendations, facilitate financial analytics, and deliver hyper-personalized experiences to global users. Following their lead, more businesses have begun integrating LLMs into their operations. But with an impressive list of large language models, choosing the right one becomes a challenge.

The EffectiveSoft team is expanding and strengthening its expertise with the addition of Anna Aleksina as our new global Human Resources director. We are thrilled to welcome Anna, an experienced professional dedicated to fostering a strong company culture and effectively navigating the challenges of the global tech workforce.

As technology evolves, software development is becoming more accessible to businesses and individuals. Low-code practices allow developers to build web and mobile applications with minimal coding efforts, saving time and resources. One standout low-code service is Oracle Application Express (APEX), which is gaining traction for its efficiency and ease of use.