New Holland App for the EXPO 2015

A mobile guide to the New Holland Agriculture exhibition pavilion with a detailed description of products and services the company offers.

Customer and сhallenge

New Holland Agriculture is a global brand of agricultural machinery whose products, designs, and innovative features have been awarded as the industry-leading solutions.

EffectiveSoft was chosen to develop a user-friendly custom mobile app (both for Android and iOS devices) to be used as an official guide to the customer’s exhibition pavilions at Expo Milano 2015 (the world exposition in 2015 was devoted to the problems of nutrition and the natural resources of our planet). The main requirement was to create an application that could provide end users with information about the events hosted by New Holland Agriculture at the World’s Fair. Also, the app had to give a preview of the company’s products and services. The project was running on tight deadlines as it started only two months before the exposition.


Both versions of the application “New Holland Agriculture Expo Milano 2015” were developed from scratch.

The application allowed users to stay updated on the live streaming sessions, events, lectures and news by using push notifications. They were modified via the admin panel and sent from the customer’s server to all the devices with the app installed. The incoming messages were stored on the notification page and could be viewed at any time. To guide the visitors through the exhibits of New Holland, iBeacon support (technology which allows sending relevant notifications to mobile devices once a user enters the beacon zone) was added. With this app, the visitors received rich additional content on the pavilion they were in.

The application was available in 7 languages (English, French, German, Italian, Portuguese, Russian, and Traditional Chinese) that were automatically selected according to the current locale of the device and could be changed manually if needed.

The digital engagement software project was completed in time and fully met the customer’s expectations.

Benefits for users

Through this application, the users could:

  • quickly access the schedule of events hosted by New Holland at Expo Milano 2015
  • explore the range of company products from agricultural tractors to software solutions
  • read success stories and watch videos about the farmers who were using the customer’s equipment around the world

Technologies and tools

Android SDK, Android Studio, iOS SDK, Xcode, YouTube player API, iBeacon, push notifications (GCM and APN), HTTP, JSON, Fiddler, SqLite, ORM, Git, GitLab, SourceTree, Jira

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