Mobile Games Case Studies
More than 50% of the downloaded content on the web is represented by free games. The companies use free mobile games, as a means of promoting their service and advertising their business. They generally do their utmost to create their own games for the most popular devices.
Free Mobile Game
The clients of our company frequently order development of mobile games, which they distribute among their customers free of charge. This is an example of a strong marketing move and competent PR policy. The company's own game, being pleasure and fun for the user, at the same time creates an advantageous image of the company (or strengthens the existing authority). Sticking in the users' memory, this game calls up pleasant associations with the company and its products.
Let your customers play:
For this very game we have created and embedded a few special features, for instance, one of the simplest ones lies in the following: the name of the store that the company owns is used in the part of the game where the aim is to collect the items of clothes and put them into two separate shopping baskets. Thus, the store, so to say, exists both in the virtual and the real world. And it's no secret how fast the game is spread among the people, and figuratively speaking, a user who collected the items at your virtual store during the game yesterday, is shopping at your real store today. Some other specific features have been also embedded in the game as a result of combining the ideas of the customer and of our team's.
So to get access to the primary audience, the interested company needs to invent, develop and release their own game. Introducing this, the company not only attracts new clients from all over the world and entertains them, but also carries the advertising message to the target audience, and upholds their interest to the services of the enterprise. If you are interested in ordering development of your own business game, contact our sales department to get a quote.
Paid Mobile Game
Here is another example of using game development for commercial purposes. Our customer launches about 3-4 new games at iTunes (and sells them just for 99 cent).
How does he manage it? That is the case of using a game engine, which allows our customer to economize on the process of game development, by adapting the same game engine, designed by our development team, to create different games. Game engines provide a suite of visual development tools in addition to reusable software components. These tools are generally provided in an integrated development environment to enable simplified, rapid development of games in a data-driven manner. Changing the graphics and logics of the game model, it is possible to create more and more new games, widening the enterprise's popularity, at the same time, not allowing the users to get accustomed to one and the same game and lose interest playing it.
Another customer also ordered game development at our company. He had an idea and turned to our professionals for implementing it. What is notable in his case is that the gameplay implemented is just about 15-20 minutes and cost the enterprise relatively cheap, but what concerns the operating profit regularly received from the project, it is estimated at thousands of dollars. This is an object lesson of how it's possible to fast, cheaply and successfully commercialize a good idea.
Full cycle service
Our experts will help you implement any game project. The acquired experience allows us not just to perform the role of executors. We will assist you in meeting creative challenges and offer an optimal development strategy. In case you have decided to have a game developed, contact us to place an order for mobile application development or estimate the cost of project and get more information on prices and special options.
Objectives and Benefits
Thus, we implement mobile games development in order our customers could:
- make money by offering them to the public
- advertise their business
- popularize their products and services
- entertain their customers
- get access to primary audience
- strengthen an advantageous image of the company and its goods/services among the users
- attract prospective customers
- enhance brand awareness
- increase the number of prospective customers
- augment the actual clients circle and maintain the current clients' interest etc
How Do We Implement This?
We offer game development according to varied models and based on different technologies/platforms. It can be either a business- or entertainment-oriented solution, in either case it works for the customer and his commercial goals.
We have a team of professional software developers, who are responsible, keen and realize software projects development of any scope and complexity within the timeframe. We offer customers to organize an Offshore Development Center of mobile technologies experts. Our dedicated team of skilled software testers, an Offshore QA Lab, provides a full range of quality assurance (QA) services.
There are 7 levels. Once oneLet's consider a non-commercial project "East Indian Tycoon", developed by our team to convincingly demonstrate our expertise in the mobile software development. Considering timeframe and freedom for creativity, the team opted for a simple game for iPhone devices with rich graphic design and some amusing elements. A designer, two software engineers, marketing department and one QA member were involved in the project.
The project began with a creative brainstorming session, during which the team members made up and discussed the concept and scenario details of a future game. In the course of such a meeting they formulated the main rules, chose the main characters and specified the controls system. Every idea was thoroughly and carefully considered. All the suggestions were put down; a lot of sketches were made while discussing. The result of this debate was the game scenario.
This document became the background for the design of graphics, musical arrangement as well as the basis for system specification writing.
The designer received a detailed game description, which allowed him to become imbued with the atmosphere and to set the right mood to the game. Initial sketches, handwritten, served as a starting point for creating graphic content.
The same scenario was passed to the development team for the system specification to be worked out.
Why is a system specification necessary?
Before the beginning of the project every customer wants to know how much time the work will take and how much their application will cost in the long run. In order to answer these questions, a developer must know exactly, what the given application will perform (its business functions) and how its functionality will be realized. It is precisely these questions that are given an answer to by a system specification document. In the document it is described in detail how the application must operate and how exactly some functions or other are performed. As a matter of fact, specification is a вЂњpaper prototypeвЂќ of a future application. Having such a document allows of an accurate estimation of the application development time and cost of works.
Further the parallel implementation of 3 main tasks began:
- Graphic content design and matching. Game development is first and foremost graphics design. 80% of work time falls to the work of a designer.
- Game Engine production.
- Game balance system creating. This process implied constant testing of the game by the group of developers, as well as the QA department and third-party users. The game balance system is comprised of a great number of parameters.
The right choice of these parameters and of their various combinations makes the game lively, clear and interesting for the player.
About the game
The goal of the game is to collect ripe goods on islands and deliver them to the storage within a definite period of time. If the goods are not gathered, they get spoiled and the island is unreachable for a while. To be on time, the player can decide in advance in which order to collect the goods вЂ“ create tasks for the ship. The more the tasks вЂ“ the faster the ship sails. The player thus has more chances to pass the level.
There are 7 levels. Once one level is passed, a higher one starts automatically. In addition, the player can unlock a favourite level and play it again without starting from the lowest one.
Inspired by a fresh wave, a designer and software engineers accomplished the tasks ahead of planned time. Everything was fine, everyone was happy with the first tangible results and it was seemingly the project end. But... having played the game about three times, we realized that it sooner loses its appeal and becomes a bit boring. Something else needed to be introduced into the game to let the player play and think at the same time.
After the analysis of random users' opinions, we decided to add the following elements to the game:
- The player can control the order of the islands to which to sail. The ship first sails to the island that is on top of the tasks list. To rearrange the order, the player simply flicks the island icon (a task) up or down. The ship thus changes its direction immediately. The added element allows the player to speed up the process of gathering goods. The reason is that the longer the list вЂ“ the faster the ship sails. This gives more dynamics to the game and offers more fun as compared to the initial game variant.
- To enliven the adventurous spirit of the game, some developers voluntarily created the background music with the ability to control its volume.
Now that the project is over, we are already thinking over new games. It was quite an entertaining and productive phase for all the participants. As of July 2010, the game is available on Apple iTunes.
If interested, you can also familiarize yourself with our J-Box - 3D game for iPhone, developed by EffetiveSoft team.
So if you are interested in using the benefits of game business projects, contact our Sales Department to place an order for mobile application development or estimate the cost of project and get more information on prices and special options.